What is Multi-Channel Fulfillment (MCF)?

Leverage Amazon’s best in class fulfillment
network for all your off-Amazon orders

MCF is a nationwide integrated fulfilment solution for all your sales channels, including D2C (ecommerce), spanning across selling needs such as warehousing, inventory management, invoicing, logistics and customer delivery.

  • Directly through your own website

  • Online channel like social media store fronts

  • Or any other sales channels

Take advantage of Amazon’s innovations in fulfilment & logistics, to provide a reliable and trustworthy experience for end shoppers and customers – no matter where they are, originating from

Unleash the Power Drive growth with powerful automation and AI insights for smarter product management

Delight your customers with end to end fulfilment network that powers Amazon Benefits of MCF

Features oF Multi-Channel Fulfillment

One inventory for all sales channels

...

You can use existing FBA listings and inventory to fulfill all your off-Amazon orders

All in one fulfilment
solution

...

We take care of everything- from doorstep inventory pickup, storage, placement, packaging, invoicing and fulfilment

Automated fulfilment and real time tracking

...

Seamlessly connect MCF with your back-end systems and automate the entire order fulfillment process.

OMultiple payment options for customers

...

Provide multiple payment options like prepaid while order placement or through credit card, debit card, UPI or cash to your customers at time of delivery

know How MCF works?

Unleash the Power Drive growth with powerful automation and AI insights for smarter product management

Automate your entire fulfillment process

Optimize your end to end order fulfillment, including D2C, from checkout to your customers’ doorsteps with our APIs

View available inventory

Check inventory in FBA fulfillment centers using getInventorySummaries API

Build your cart

Showcase shipping options and estimated delivery date on your website using getFulfillmentPreview API

Request order fulfilment

Create MCF fulfillment requests using createFulfillmentOrder API

View order Summary

Get details of orders in bulk using listAllFulfillmentOrders or individually using getFulfillmentOrder API

Real time tracking

Track orders and display the information to your customers using getPackageTrackingDetails API

Manage your order

Request Amazon to stop attempting to fulfill an order using cancelFulfillmentOrder API

Download invoice

Download customer tax invoices in bulk using FBA Bulk Invoice API

Get to know Why eVanik for MCF

10 yrs

Proven track record
for past 10 years

no.1

No. 1 Solution
Partner with Amazon

10k+

10k plus
sellers served

10+

API integrated with all major
marketplaces and social media

Check out videos to get started Getting started Videos

Unleash the Power Drive growth with powerful automation and AI insights for smarter product management

FAQs Frequently Asked Questions

What is Multi-Channel fulfillment(MCF): MCF is a nationwide integrated fulfilment solution for all your sales channels, spanning across warehousing, inventory management, invoicing, logistics and customer delivery.
What are the requirements to sign up to MCF: If you're already an FBA seller on Amazon, you can sign up for MCF through a single click sign-up, here. In case you're new to Amazon, you would need to create a seller central account and sign up, here.
What measures Amazon takes to ensure D2C brands' data and customer information remain secure and confidential: Amazon adheres to strict data protection protocols to ensure the confidentiality and security of D2C brands' data. Additionally, Amazon employs robust encryption and compliance measures to safeguard both customer and sales information, ensuring the highest levels of protection.
Does Amazon provide Customer Service: Amazon does not provide customer service for your MCF fulfillment requests. As the sale happens on your website or other sales channels, we encourage the sellers to take care of customer queries. For fulfilment related queries, Amazon provides real time tracking details.
Does Amazon offer customer returns and customer rejects service as part of MCF: If an item delivered pursuant to an MCF fulfillment request is rejected by a customer prior to delivery, Amazon will return the item back to your FBA FC inventory. However, once the item has been delivered, and the customer requests for a return, you are required to facilitate the return.
How to create an MCF fulfillment request: Create your MCF fulfillment request through the quick order form, bulk upload or through API. Learn how to create an order here.
What is the dimension and weight limit for MCF fufillment requested items: MCF services are available for all sizes except ‘heavy & bulky’. Learn more about size classifications by clicking here.
How will my customer track an MCF fulfillment request?: Once products under an MCF fulfillment request are dispatched, Amazon will email you and your customer a tracking ID, and link to track the order in real time. You can also track real time order status through automated API integrations or in bulk through Seller Central reports.

Amazon charges you an MCF fee based on weight of the shipment dispatched. You can view the MCF rate card below.

Shipping Weight MCF Fee (INR) (exclusive of taxes)
Up to 500 g ₹ 59
Each additional 500 g (up to 1 kg) ₹ 53
Each additional kg after 1 kg (up to 5 kg) ₹ 89
Each additional kg after 5 kg ₹ 120

Please note, non-transactional FBA fees (like transportation fee, monthly storage fees, long term storage fees and removal fees) are applicable as per current FBA rates, which can be viewed here.

Which fee will be charged on MCF fulfillment requests as compared to FBA order?

On each fulfillment request for MCF, only MCF fees (shown above) will be charged as compared to Referral fees, Closing fees, FBA pick and pack fees and FBA weight handling fees that are charged on FBA orders.

Does Amazon reimburse for items lost in an MCF fulfillment request: You are eligible for reimbursements on your MCF fulfillment requests if we determine that the products have been lost solely due to our acts / omissions. You are required to raise a claim to SPS post 14 days of the promised delivery date. Learn more here.
Does Amazon reimburse for items damaged as part of an MCF fulfillment request: Amazon provides an amount as damage allowance on a monthly basis to compensate for items that are found to be damaged in transit (after reaching the purchaser), materially different from the item for which the fulfillment request was placed, or missing accessories. You are not required to raise any claims on damaged orders, learn more here. Additionally, you will not be entitled to receive any reimbursements on the abovementioned grounds.
What operations are possible through APIs: APIs allow you to view inventory in fulfillment centers, preview shipping speeds and estimate delivery date, and facilitate end-to-end order management including creation, real time tracking, modification, cancellation, and invoice download.
How can my customers track orders fulfilled by Amazon: Integrate your website with real time order tracking API. On top of this, Amazon will send emails with tracking ID links to both you and your customers.
Can I create orders manually and experience the offering without integrating through APIs: Yes, you can place single or bulk orders manually using options available on Seller Central. Visit MCF on Seller Central to get started.
How to display estimated delivery date to my customers: Display estimated delivery date on your website to your customers by integrating with Preview and Tracking APIs.
Where can I find documentation details for APIs: Search and find detailed use case API documents on Developer.amazonservices.com
a. Track inventory availability: GetInventorySummaries
b. MCF order creation, tracking and management: Fulfillment Outbound API
c. Download invoice: FBA Bulk Invoice